Market Prep

Staging & Market Prep Stats

“I feel it’s my fiduciary duty to get our clients the maximum ROI.” — Juli

Preparing a home for sale isn’t just cosmetic — it’s strategic.
79% of sellers invest between $12,000–$30,000 (depending on property size!) to properly prep their home before hitting the market.

In today’s high-tech world, 90% of buyers view homes online first.
The layout, design, styling, and professional photography directly shape their first impression — and often determine whether they book a showing.

Buyers overwhelmingly want move-in-ready properties:
63% are willing to pay more for a home that feels updated, clean, and emotionally appealing.

Good staging will run you anywhere from $4,500-10,000 depending on the size of the home.

Most Important Rooms to Stage

  1. Living Room

  2. Kitchen

  3. Primary Bedroom

  4. Bathrooms

  5. Dining Room

  6. Children’s Room

  7. Guest Bedroom

Nighttime view of a modern house with a swimming pool, outdoor seating area, and landscaped desert plants, with mountains and a clear sky in the background.
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A backyard with a swimming pool illuminated at dusk, surrounded by lounge chairs with umbrellas, desert plants, and palm trees, with mountains in the background.
Bright living room with white walls and high ceiling, featuring a fireplace, beige sofa with pillows, wooden coffee table, and large windows with a view of trees outside, with a dining area in the background.

Project Edina

Modern bathroom with corner bathtub, white towels, window blinds, and natural light.

This Palm Springs home was staged by me using home owners furniture

Living room with a large bed, beige and white pillows and a blanket, a sliding glass door leading to a backyard with outdoor seating, a black console table with decor, and a doorway to a bathroom.

This Del Mar home was prepped for the market by me and beautifully staged by Brook Paper Scissors in San Diego. Listing secured by Kelli Miller.